As a follow up to my last blog post about keywording in resumes, I wanted to provide some similar information about cover letters.  While it is less common for cover letters to be screened by searchable software, such as ApplicantStack (ATS), larger companies scan resumes and cover letters looking for relevant keywords.  Another fact that you may or may not be aware of is that the e-mail you send along with your application may also be screened by this software.

Over the past few months, clients have asked how to maximize their chances of creating a resume and cover letter that will pass through Applicant Tracking Software and maximize their chances of getting an interview.  Carefully customizing your documents is the answer to this question.  Your cover letter and resume need to contain elements of the job posting as well as keywords that are relevant to your industry.  For more information about how employers use Applicant Tracking Software to screen cover letters, please see this article written by Marc Cendella, Founder, Executive Chairman and CEO of TheLadders.

Writing cover letters and resumes that achieve a balance of industry terminology, relevant keywords and documents that resonate with hiring managers is challenging for most people.  As a professional resume writer, I will use my knowledge and experience to help you increase your chances for success.  Contact me at for a customized cover letter and resume that will give you a competitive edge.

The Write Approach has experience supporting clients in different industries: