For most professionals, LinkedIn is the go-to social media platform for networking purposes. The number of users on the platform reached over 660 million mark at the end of 2019 across 200 countries.

People use LinkedIn to connect with experts or other professionals in their fields. Over the years, LinkedIn has made it easier to facilitate these connections with helpful features to provide users with a better experience.

However, with the news that LinkedIn has revised all its terms and services last January most people using their free services will have to reconsider their options. Most of the functionality and features will be taken away from free accounts, including the ability to send InMail (messages to other LinkedIn users) and see who viewed your profile (a very helpful feature for someone looking for a new job).

LinkedIn Free vs. Premium Business

For $59.99 per month, you’ll have access to a number of benefits that can help you get the most out of LinkedIn. Some of these include:

  • The ability to see who viewed your profile over the last 90 days; using the free version, you’ll only see the last 5 people who viewed your profile
  • Up to 15 InMail messages every month
  • Access to more profiles on search (this is limited with the free version)
  • Ability to expand profiles (parts of a profile can be blocked with the free version)
  • Premium search filters (more options available to target searches)
  • Access to LinkedIn Learning and Premium Career services

Upgrading to Premium Business certainly has its benefits. If you are looking for business contacts or a new job,  you may be tempted to upgrade your account.

Before you decide to spend money on LinkedIn Premium, there is another option to consider.

LinkedIn Profile Optimization

While the premium account has its benefits, there are ways you can avoid upgrading and still improve your visibility on the platform by optimizing your profile. However, for many users, they’re unsure of how to go about getting the most out of their platform on their own. That’s where we come in.

We understand the algorithms behind LinkedIn’s search engine and can optimize your LinkedIn account. We’ll do the research for your industry/goals for you, and use keywords throughout your profile. Most people do not realize the importance of the professional headline and URL of their profiles. We’ll optimize these for you to organically help you rank higher in relevant searches.

What’s more, this service will cost you much less than the premium account because it is a one-time cost that will benefit you in the long run.

The Write Approach Professional Services is dedicated to helping you build a better social network whether you’re looking for a job or working toward growing your business. Instead of spending money on a LinkedIn premium account, consider a more long-term, cost effective investment – a professionally written, optimized LinkedIn profile.



The Write Approach has experience supporting clients in different industries: