Will LinkedIn Profile Optimization help me find a job or elevate my business?

LinkedIn is a social media platform designed for people to establish and grow their professional networks.

Over 90% of Canadian recruiters and hiring managers expect that applicants will have a complete, up-to-date LinkedIn profile. When they review it, they will look to see if the candidate’s LinkedIn profile aligns with their resume and cover letter (and they will be critical of inconsistencies). They will also evaluate how well the candidate is able to write by how well they explain their career story in the “Summary” section, as well as look for specific qualifications required for the position in the “Experience” and “Skills” sections.

In addition to jobseekers, LinkedIn can help B2B (Business-to-Business) businesses grow and expand. With a professionally written profile that describes a company’s products, services, mission and unique value coupled with content tailored to a target audience, business owners can create connections, which can turn into leads that can be further converted into customers. Many businesses also use LinkedIn to find new employees, freelance or partnership opportunities.

Why should I hire a professional writer to create or edit my LinkedIn profile?

The most common message that we hear from clients looking for new jobs or business opportunities is, “I know that I should have a LinkedIn profile, but I’m not sure what I need to have on it.” Simply put, most of our clients are not sure where to start writing or updating their LinkedIn profiles.

We have over a decade of professional writing experience, and invest the time to update our knowledge (including taking courses dedicated to using and optimizing LinkedIn). Our team knows how to write clearly and persuasively to help you stand out from your competitors, and we have extensive knowledge of this social media platform that we will share to help you meet your professional goals.

During our consultation, we will listen carefully to how you interact with us and answer our questions; we want your LinkedIn profile to be a reflection of you or your business. We also do not stop working for you until you’re completely satisfied with the results!

LinkedIn Profile Optimization
linkedin profile optimization

Does an optimized LinkedIn profile require a picture?

Yes, in most cases, you should have a profile and background picture on your LinkedIn profile. A photograph makes you appear more approachable. Uploading a quality photo on your LinkedIn profile will help you make the right impression…and maximize the number of people who view your profile.

If you do not have a profile photo, this omission keeps your profile from being complete according to LinkedIn’s standards. Completed profiles are more likely to show up higher in search results (which should be one of your objectives), and it gives them an advantage over “incomplete” profiles.

The first thing that recruiters and hiring managers will notice about your LinkedIn profile is your profile photo…or lack of one. If you do not have a picture on your profile, their initial thought is likely to be, “What is this person trying to hide?”

If it is within your budget, using a professional photographer can make it easier to get that perfect headshot for your profile picture.

However, we will offer some tips to help you get a professional image without using a professional photographer:

  • Ask a friend or family member (who knows how to handle a camera) to take several pictures of you
  • Dress like you would for a typical day at work  
  • Choose a picture with a warm, friendly smile to make you look accessible, and encourage others to want to connect with you
  • Get a second opinion; ask the person who took your pictures (and others, if possible) to look at the photos and ask them for their feedback

How do I go about having my LinkedIn profile optimized or revised?

Once we connect and decide to create or revise your LinkedIn profile, our ultimate goal is to focus on what you plan to achieve through establishing or improving your online professional presence.

During our initial discovery call, we will find out why you are interested in LinkedIn Profile Optimization, share our approach (at a high level), and discuss a timeline to complete a draft as well as offer a quotation for our services.

Costs for this service range from $150-$300; a discounted rate may apply if multiple services are purchased.

During our 60-90 minute consultation (in-person, Skype or telephone) we will ask you several questions to have a better understanding of your professional history, skills and goals or your company’s products, services and goals. We want to find out about what makes you, or your business, unique to use this information to help you stand out in a competitive market.

Many clients tell us during our consultations that they did not think or realize information is compelling or relevant; however, a trained professional’s eyes (and ears) can provide a fresh perspective…and capitalize on our client’s best qualities.

If we do not cover something during our consultation, you will be encouraged to contact us to share additional information; many clients take us up on this offer because they may reflect on some of our questions and have more to tell us!

Next, we will deliver a clearly written draft for each applicable section along with detailed instructions to help you populate your profile. Telephone or in-person support is also available to help you through this process. The draft will include tips for your profile and background pictures as well as posting and content guidelines for our B2B clients.

We want every client who works with us to be satisfied with his or her updated, optimized LinkedIn profile. We invite suggestions and edits to our initial draft by Skype or telephone. For local clients, we will provide an opportunity to meet with us to discuss in-person the draft.

You know your career (or business) best, and we are fully committed to making your LinkedIn profile a reflection of you, your career story and accomplishments.

Are you ready to unlock the power of LinkedIn? Call The Write Approach for a LinkedIn Profile Optimization Services today!